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Now you’ve discovered yourself responsible for marketing for your theatre. If you’re extremely privileged it could be a full-time position in which you earn enough to make ends meet, although the role is more likely one of many things you do to make cash. No matter what it’s up to you to get tickets sold as well as promote your theatre.
Marketing and advertising your theatre starts off with uncovering your voice. Are you a kid-friendly venue? Do you do edgier avant garde material? Dinner theatre? It is fine to present diverse areas, but you are looking for some catchy element that sets you apart from the competition. You achieve as much by selecting your personality, then finding people to work together with that support that idea.
Ultimately you would like to be known as the theatre that routinely generates excellent fare. Let’s assume that you are currently creating superb shows and our focus is merely generating buzz over it. Your status as a theatre is nothing more than the added up reputation of every single show you do. So it is your job to promote each individual show, and the cumulative result of every show is the thing that creates your status as a theatre.
Your number one promotion device is your website. It does not necessarily make any difference if you have a website for each individual show or just a single one for the whole theatre. It’s definitely easier to manage just one, well executed internet site which you can use for all performances. The most crucial element is that it’s very easy for you to add new information – in particular photographs and videos – to the site. If you have another person available who knows web pages back to front, that’s fantastic. If not you need to have your site built so that someone unfamiliar with computers can make modifications. (Web designers refer to this as CMS – content management system.)
You’ll also need to get on good terms with your local newspaper and tv. Remember that they’re trying to find newsworthy stories. If you’d like them to include your story, it is advisable to hand them an appealing angle. The fact that you are putting on a performance might get talked about in the local community arts calendar, but if you’re able to provide them with a story with meat you could be able to get a proper story. Is your performance the tale of a local historic figure? Are all the sets generously donated by nearby businesses? Was it authored by a local? You might not possess a ton of substance to use, however it is more than worth it to do some digging. Any kind of angle surpasses no angle.
Social networking is a remarkably affordable strategy to promote your production. You may be believing that your target audience is not actually participating in social media, but you would be stunned. There are more Facebook accounts than men and women in the United States, and participants cross all sorts of demographics. Furthermore lots of the cast members in your performances are likely participating in Facebook. When they are showing photos from your show with their circle of close friends on the site, they are really advertising the production (and the theatre) for you. Make sure it is easy for them to share. Be participating in Facebook.
Your aim with each production should be to add to the number of people opting-in to your newsletter. Include registration forms in the lobby and feature it in the program. It’s a good idea to send a mailed newsletter because that’s the delivery some people will favor, but you might also look at an email variation of your newsletter. A handful of your supporters might favor that format, and you will save a bundle on postage costs for that segment of your audience that is content with getting the latest announcements from you on their computer.
Now you have a fundamental introduction to theatre marketing. If you want to read more about selling tickets, take a look at